Daily 9/9: Generative media in Premiere, Suno-Believe licensing, youth limits on Crack

Adobe is bringing video and audio generation from multiple AI models into the Premiere timeline. Suno and Believe have linked training and distribution under a licensing deal, while Wrtn is setting youth usage and spending limits for Crack.

• [The Verge] Adobe Brings Multi-Model Video and Audio Generation Into the Premiere Timeline ↗

  Adobe is adding a Generative Media tool to Premiere that lets editors create video, sound effects, music, and soundscapes inside the project timeline. Editors can select an empty gap, generate a context-aware clip, and continue editing the result without leaving the software. They can choose among Adobe Firefly, Google Veo, Runway, Luma, and Kling according to the needs of a project. After Effects is also gaining an AI Assistant that uses plain-language commands to reorganize projects, solve technical issues, and create effects.

• [Music Business Worldwide] Suno and Believe Sign a Global Licensing Deal Linking AI Training and Music Distribution ↗

  Believe and TuneCore have signed a global strategic licensing agreement with Suno. Music from artists and labels that opt in will be used in Suno's forthcoming licensed model, with compensation going to rights holders. Tracks made with the new partner model will also be eligible for official distribution through Believe and TuneCore. Believe blocked Suno-generated releases in April but has now shifted its position after establishing a structure that connects training permission, generation, and commercial distribution.

• [ZDNet Korea] Wrtn Caps Youth Use of Crack at Three Hours a Day and KRW 100,000 a Month ↗

  Wrtn Technologies has announced new youth safeguards for its AI character-chat platform Crack. Users can create characters, worlds, and stories, then chat with AI characters or share their creations with others. Wrtn plans to cap youth use at three hours per day and monthly spending at KRW 100,000. The company aims to complete the required system changes by the end of this year and apply the rules in early 2027.