Report
Planning reports and points of view for industry decision-makers.
The Actor Who Never Comes to Set
A story goes around that an unknown bartender got over a million dollars for the use of his face, while Chinese actor group chats fill with notices offering 100 yuan to buy a face. The same likeness right is splitting tens of thousands of times in value. How it became possible, what sets a face's price, and what agencies, artists, and advertisers each need to prepare.
ReportNot the Content AI Makes: the Company AI Runs
That AI makes content is no longer news. The real shift is starting in how agencies run. What you can hand an agent, and where it breaks, from someone who has actually built one.
RESCENE and the Small-Agency Miracle: How Self-Content Pulled a Song Back Up
A two-year-old track climbed to Melon's top 3. RESCENE's reverse-run started in self-produced content, and Solfa Studio is the company behind it.