Daily 9/15: Interactive video funding, a streaming policy alliance, and music fraud standards

Flam raised $40 million to expand its AI platform for interactive video. Netflix, Amazon, and YouTube formed a streaming policy alliance, while the music industry is building shared standards to block AI-driven fake plays and content monetization.

• [GamesBeat] Flam Raises $40 Million to Expand AI Interactive Video ↗

  Flam raised $40 million in a Series B round to fund AI model research and development, product expansion, and global enterprise sales. Its products include models that edit specific elements inside images and videos, conversational characters, and 3D interactive content. The company says it has more than 100 customers, including Google, State Farm, and Diageo. Video is moving from a finished object to a space where audiences can alter scenes and interact with characters.

• [Variety] Netflix, Amazon, and YouTube Form a Streaming Policy Alliance ↗

  Netflix, Amazon, and YouTube launched the Streaming Access and Choice Alliance to urge Congress to support technology-neutral and streaming-friendly policies in the United States. Sports content on major global subscription platforms grew 52% after January 2024, turning rights competition into a broader regulatory debate. Some American viewers now face annual bills above $1,500 to access multiple services. The alliance puts platform choice, consumer cost, and sports distribution at the center of the next policy fight.

• [IFPI] Music Companies Unite Around Shared Standards to Combat Streaming Fraud ↗

  IFPI launched the Streaming Integrity Initiative with music companies and rights organizations including Sony, Universal, Warner, HYBE, Merlin, and CD Baby. The group is pursuing common standards for preventing, detecting, and enforcing action against fraudulent streaming. As generative AI tools spread, the industry expects more abnormal content to enter catalogs at scale and divert revenue. Platforms, distributors, and rights holders are moving toward shared verification of plays and content.