Entertech, read by creators and builders
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From the daily brief to real cases and in-depth reports - read at the eye level of the industry.
Previz Comes After the Prompt
Three things landed in the first week of September. GPT-6 Astra built a house in Blender and moved it into Unreal, Higgsfield bolted a 3D workspace on top, and Images 2.5 got better at holding a reference image steady. String them together and the order of AI video production changes. Here is what is confirmed and what is still a vendor claim.
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Daily 9/14: Twitch's AI Stream Coach, Premier League fan personalization, and low-cost AI filmmaking
Twitch is testing an AI coach that reviews streams after they end. The Premier League is connecting personalized news, highlights, and fantasy football, while an AI studio is challenging Hollywood's access model with a film made for roughly $2,000.
The AI That Never Leaves the Building
Unreleased masters, raw footage, next week's pitch deck. Plenty of companies stall on AI because those files cannot go up to somebody else's server. Here is what one machine in your own office can and cannot do today, and where it lands a year from now.
GenPresso: Generate and Edit Video Without Leaving the Screen
An AI video studio that puts model generation and timeline editing in the same project, so a cut never has to be exported to be finished. What it does, how to use it, and where it fits, in two minutes.
AI Music Is Getting Tagged. Nobody Can Answer the Question
The global recording industry agreed to tag tracks made with AI, and a declaration field showed up on distributor upload screens. It asks whether you sent the master to a web service and whether a chatbot wrote the first draft of the lyrics, and almost nobody remembers. Across five major Korean music services the question is asked three different ways, and three of them do not ask at all. We followed one checkbox down the distribution chain.
I Watched a Film and Felt a Controller in My Hands
A game developer walked out of Na Hong-jin's 'Hope' and made a 21-second TPS gameplay video on a park bench with nothing but a phone. 1.3 million views, a spot on SBS evening news. We asked AIROMIX CEO Ryu Ki-deok how he did it.
We Asked AI About Our Artists
Ten K-pop teams, four questions each, four conditions, 280 responses checked against a verified answer key. Error rates ran from 3.8% to 40%. The widest gap turned up inside a single model: whether it was connected to search mattered more than which model it was.
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